Let's use this image as the example we're going to look at.
- The number directly under the traffic icon
The number directly under the traffic icon represents the total number of page views or individual people that came from that traffic source. In this example, there were 3,640 people that visited any page on our site from Google Ads.
- The percentage between the traffic icon and the page icon
This percentage represents the number of pageviews or individual people that came from Google Ads and landed on "Map Landing Page".
Why doesn't that percentage equal to 100%?
In this case, it's because 4% of people that came from Google Ads actually went to a different landing page other than the "Map Landing Page".
- The number directly under the page icon
This number represents the total number of pageviews or individual people (depending on the filter you have set) that visited that page during the selected date range.
- The percentage between pages
This number represents the percentage of people that came from the page to the left and went directly to the page on the right.
In this example, 19% of the 22,884 people on the "Map Landing Page" went directly to the registration page.
19% of 22,884 is 4,348 people, why does the registration page show 6,674 people?
Because the number beneath the registration page represents the TOTAL number of people, not just the people that came from the "Map Landing Page"
You can see where the other 2,000+ people came from by using the previous steps feature.
- The percentage underneath an action icon
This percentage represents the number of people that came was on the step directly to the left, completed the action, and went to the next step.
A solid line represents a possible flow a site visitor can take. We'll always try to show the number for solid lines. So if you want to see a percentage between steps, use a solid line. Otherwise, use a dashed line.
Dashed lines will show you the % and number of users that were seen on Step A and at a later time were seen completing step D. You can read more about how dashed lines work here.
If you have any questions or need further clarification with understanding the canvas, remember to reach out to our support team anytime by emailing firstname.lastname@example.org, we are always ready to assist you!