Inside the canvas you will notice there are different folders along the left hand side. 

Each folder corresponds to a different set of icons that can be used to place on the canvas. 

The folder types are: 

  • Pages
  • Traffic
  • Actions
  • Offline
  • Templates


The pages folder contains icons that would represent the different pages in your funnel. In each page you can customize the label, add a URL, generate the thumbnail preview of the page, and various other settings. 


Traffic icons represent where your traffic comes from. Whether that is Facebook, Google, an Email, or an affiliate. In the settings, you can also find a place to change the label. 

Note: For users with tracking capabilities (Funnelytics PRO), this is where you will input your UTM parameters


Actions allow you to represent on the canvas the different actions that someone will take on the page besides simply a page view. Actions include purchases, watch video, add to cart, complete form, scroll, click button, and pop-up box.


The offline folder contains icons that represent the offline interaction that your customers have with you. Anything that happens offline is represented here. Offline marketing interactions include anything from billboards, signs, and pamphlets, to calls and telemarketing.


Templates allow you to save your completed funnels for use on other projects. After saving your funnel as a template, it will now appear in the templates folder. Just drag and drop the template onto your page to quickly display your saved funnel map.

If you have any questions or need further clarification with mapping your funnel, remember to reach out to our support team anytime by clicking the support icon in the bottom-right corner of your dashboard, we are always ready to assist you!

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