Google Ads (formerly known as Google Adwords) automatically adds a parameter to all the clicks from an Ad. That parameter is the Google Click Identifier (GCLID).
This is a feature in Google Ads that is called "auto-tagging".
The most simple way to track ALL google ads traffic to your site is to create a traffic icon inside Funnelytics with a custom parameter.
The settings in Funnelytics would look like this:
What this icon represents is all traffic coming to your site where GCLID was present in the URL bar.
The "value" field is left blank to account for all different variations.
If you have any questions or need further clarification about Tracking Google Ads, remember to reach out to our support team anytime by clicking the support icon in the bottom-right corner of your dashboard, we are always ready to assist you!