How to Track Wistia Videos

How to Track Wistia Videos using Google Tag Manager in Funnelytics

Download This GTM Container

Another Shout out to Bounteous! This is a modified templated based on the guide found in this article. Keep up the great work!


                                                               Download GTM Container

Import The New Container Into Your GTM Account


If importing this container into one that already has tags, trigger, and variables configured, be sure to select the "Merge" option to avoid overwriting and losing your setup.

Update the tag titled 00 - Update on Install - Funnelytics Base Script


In order for this to track correctly to your workspace, you need to add the workspace tracking script to the page. You can add your workspace tracking script directly to the tag titled '00 -  Update on Install - Funnelytics Base Script' if it's not installed elsewhere.

If the base script is already installed, either as another tag in your GTM or directly onto the page, you can just delete the '00 Update on Install...' tag.

Save and Publish the Container

In order for the changes to appear live for everyone, you need to be sure that the container is submitted/published.


Discover Your Data in Funnelytics

AFTER data has been received in the workspace, you can right-click anywhere on the canvas, go to the explore tab, then click on the Actions tab. You will see a list of all the actions that we have received data for (in the given time range).

Alternatively, if you already have an icon on the canvas and you wish to associate that action with action data then do the following:

  • Click on the action, then click on the tracking settings icon


  • In the tracking menu, open the Custom Actions dropdown and select the desired action.
  • Optional - You can add additional AND WHERE properties to further define that event.

    The value can be one of the following options, depending on what you want to visualize:

    • Play
    • Pause
    • 10%
    • 25%
    • 50%
    • 75%
    • 90%
    • Watch to End


If you have any questions or need further clarification with using actions, remember to reach out to our support team anytime by emailing, we are always ready to assist you!