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Installing the Funnelytics Tracking Script

A step-by-step guide on installing the Funnelytics tracking script on your website...and get yourself set up with tracking your funnels!

This article will walk you through the basics when it comes to installing your Funnelytics tracking script to your website.

The installation process in this guide will get you tracking fast. However, it is recommended that you take a few extra steps to install the tracking script using Google Tag Manager.

If you prefer to proceed with the basic script install, please continue reading this article.

How to Install the Tracking Script

In this section, we will be showing how to install the script on WordPress. If you are using another page builder like ClickFunnels, Kartra, etc. we have specific installation instructions, as follows:

Note: There are some providers that have limitations on how Funnelytics can track - you can out find more about those here.

If you are using a solution not listed above or having any other issues or questions regarding a specific page builder, please contact support via our customer support team using the in-app chat bubble.

Step 1 - Install Headers and Footers WordPress Plugin

In order to install Funnelytics in WordPress, you can use a plugin called Insert Headers and Footers.

Keep in mind that you can use any plugin that injects code into the footer of every page on your website, it doesn't have to be the one in this example. 

Just make sure that you are placing the code in the footer (or above the </body> tag) of your pages.

Step 2 - Copy Funnelytics Workspace Tracking Code

At this point, you should already have created a Workspace and a Funnel with at least 1 page step in your Funnelytics account. If you have not yet done that, go do it now.

To set up Funnelytics tracking, you need to locate the tracking script for your Workspace.

Under Workspace Settings

  1. Select your Workspace
  2. Click Settings
  3. Agree to Funnelytics Terms of Use
  4. Select and Copy the Tracking Script

Step 3 - Paste Funnelytics Code into WordPress

Open the Insert Headers and Footers plugin under Settings > Insert Headers and Footers and paste your tracking script in the Scripts in Footer text area and save your changes.

NOTE: As soon as you click save the tracking script will start collecting data about visitors to your site.

NOTE: The Funnelytics Script CANNOT be installed more than once per page as this will cause conflicts in the tracking, resulting in altered numbers. 

Also using scripts from different workspaces will cause the same issues.

Additional Resources


If you just want a quick rundown of some of our most common questions about the dashboard, check out our Installing & Tracking FAQ or contact the Funnelytics Support team via our chat!