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Lead Time Between Steps

Understand what the lead time between steps means

Toggle on the "Lead Time" setting from the layers menu to instantly see the average time between different steps. 

Average time will display either seconds, minutes, hours, or days depending on how much time passes on average between the two.

Note: Since the value shown is the AVERAGE of the user's time between steps, this stat is easily influenced by spurious data.
As shown in the picture above the time for a user to become a lead changes drastically, from 2 minutes to a day.


Here below we can see an Example of Lead Time Calculation where a single edge case data can affect the average.
Type of step conversion: Optin / Form Submission
Number of users: 10

User's behavior details:

  • 7 complete the form right away in 1 minute
  • 2 take some time to read the offer and the privacy statement and complete the form in 3 minutes
  • 1 opens the form but receives a call and moves away from the computer. When he comes back, two hours later he submits the form
# of Users Time to conversion Total
7 1 min 7 min
2 3 min 6 min
1 120  min 120 min
Total 133 min
Average (Total / # of Users) 133/10 = 13.3 min

Note: To reduce to the minimum the impact of edge case data, the best way is to check the Lead Time layer using huge date ranges.


Here below we can see an Example of Lead Time Calculation where a single edge case data gets balanced by the large pool of data.
Type of step conversion: Optin / Form Submission
Number of users: 150

User's behavior details:

  • 97 complete the form right away in 1 minute
  • 52 take some time to read the offer and the privacy statement and complete the form in 3 minutes
  • 1 opens the form but receives a call and moves away from the computer. When he comes back, two hours later he submits the form
# of Users Time to conversion Total
97 1 min 97 min
52 3 min 156 min
1 120  min 120 min
Total 373 min
Average (Total / # of Users) 373/150 = 2.49 min

 

If you have any questions or need further clarification, remember to reach out to our support team anytime by emailing us at support@funnelytics.io!