[Legacy 1.0] Analytics and Interpreting Data FAQ's

Frequently asked questions for analytics.

This article is a part of our legacy installation and does not apply to our Funnelytics 2.0 Performance Platform

Why is my funnel not showing any data?

The top reasons why data is not showing on your funnel are:

  1. The Funnelytics Base script must be present on all sites and must be placed in the body before the closing </body> tag. You can verify if you have installed the script properly by using the browser developer tools.
  2. Make sure that you mapped the correct sequence of your funnel.
  3. Cross-domain tracking must be listed on the whitelist.

What are UTM Parameters and how do they work?

UTM Parameters are five variants of URL Parameters and used to track the traffic coming to your page from sources where the script cannot be placed on a third party site.

What do action icons and Google Tag Manager have to do with mapping funnels?

Action Icons and GTM lets you track transition activities inside a website which includes Click Links, Click Buttons, Form Submission, Scroll Depth, etc.

Tip: To learn more, check out the article on how to "Track button clicks using GTM".

Can we track Dynamic URLs?

Tracking dynamic URLs is a way we track URLs that have a behavior of changing a part of itself. We replace the part of the URL with a wildcard symbol " * " to track all variations of the dynamic URLs.

Tip: To learn more, check out the article on "Tracking Dynamic URLs".

Can we track multiple landing pages with a single traffic icon?

You can connect a single traffic icon to multiple landing pages. UTM Parameters must be present on the URL of the landing pages.

Note: Disregard the warning symbol for URL preview.

Can I exclude myself from being tracked inside my funnel?

IP Blacklisting is a process wherein the inclusion of our IP address on the list prevents our own traffic inside the funnel. 

Tip: To learn more, check out the article on "How to Exclude your IP address from Tracking".

What is Cross-Domain Tracking?

Cross-Domain tracking allows you to track and receive information from other multiple domains that do not have the Funnelytics Script installed.

Tip: To learn more, check out the article on "Cross Domain Tracking | Whitelisting Domains".

What are KPIs and what is the use of it?

Setting up Key Performance Indicators (KPIs) allows you to keep track of your Sales, Leads, and Applications inside your funnel. This data will show on the KPI bar at the top of your canvas.

Tip: To learn more, check out the article on "Setting Up KPIs".

What is the Funnelytics Base Script?

This is the script assigned to each workspace for your site. The script is positioned in the body section of every page before the closing </body> tag and allows your canvas to capture the customer's journey along your funnel.   

Tip: To learn more, check out the article on How to "Install the Script to Your Site".

What are Unmapped Referrers?

This is the traffic that has been recorded to a step from an untracked URL which is not directed on the canvas.

What is the difference between a Step and Step Focus?

A Step is a stage on your funnels where mapped icons are found based on your user’s journey. Step Focus allows you to see all traffic and conversions across that Step.

What is Direct Traffic?

It is when a user visited your site directly by typing your URL from their browser or when a user reaches your page via browser bookmarks.

Why is "_FS" added to my link?

It is an additional parameter attached to a URL that allows us to track multiple domains from your canvas.

What are Page Parameters?

It is a boundary of a page that indicates its specific URL. Page Parameters are consistently appended to the URL as query strings.


If you are having any trouble or require further assistance with anything, please contact the Funnelytics Support team via our chat, or email us at support@funnelytics.io