[Legacy 1.0] Funnelytics Mastery 📚

Discover the ins-and-outs of Funnelytics and leverage it to optimize your Funnels

This article is a part of our legacy installation and does not apply to our Funnelytics 2.0 Performance Platform

Each of the videos below will outline a core concept in Funnelytics, providing a brief overview of everything from installing the script, to mapping, configuring actions to using the tool to analyze and optimize your funnels.

1. Funnelytics Overview and Installing the script



Welcome to Funnelytics! In the above video, you will be introduced to 

  • The Funnelytics Dashboard
  • Workspaces and Workspace Settings
  • Inviting Collaborators
  • Installing and Verifying the Tracking Script

2. Installing the base script with GTM



The preferred method for installing the Funnelytics Base script, is through Google Tag Manager, as it includes a lot of additional functionality. This video demonstrates:

  • How to install Google Tag Manager on your site
  • How to install the Funnelytics Base Script in Google Tag Manager.

3. Mapping and Step Explorer



We have the script installed and now it's time to start mapping our Funnel! There are several ways to map icons to the Canvas in Funnels and in this video, we will show you how to:

  • Map your Funnel using the Step Explorer
  • Discover Previous and Next Steps
  • Discover all the Steps leading up to, or following a mapped page

4. Actions and prebuilt container



Actions provide us insight into people's behavior on our site, the type of content they are consuming, and how they interact with our pages. In this video, you'll find:

  • An introduction to Funnelytics Actions
  • How to Use our Pre-built GTM Container  <---- Click here to Download
  • A brief overview of the Funnelytics Action Script
  • How to map and configure Actions in Funnelytics

5. Layers



This video helps to understand the layers tool and the different metrics that each toggle provides. It features concepts such as:

  • Understanding the Numbers
  • Discussing Lead Time
  • Visualizing the Flow of Traffic
  • Simulating Traffic with Forecast

6. Comparison and Filters



Lastly, we offer a look into some of the Analysis features Funnelytics has to offer. In this video, we explore:

  • Applying filters to narrow our focus on a group of individuals who visited a specific page, performed a certain action, or arrived from a particular traffic source.
  • Comparing data over different date ranges
  • Comparing different groups of people

That's it! you're well on your way to becoming a Funnelytics Master! If you have any questions or need further clarification with any of these concepts, remember to reach out to our support team anytime by emailing support@funnelytics.io, we are always ready to assist you!