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  2. Analyzing & Optimizing Your Funnel

Simple Vs. Advanced Actions

The difference between a simple and advanced action

Actions allow you to represent the actions users take on your pages visually on the canvas.

There are two forms of actions: 

  • Simple
  • Advanced

Simple Actions

 

Simple actions represent page-to-page interactions that a user takes in your funnel. 

Simple actions allow you to visually represent what action took place in order for the user to go from one page to another.

The numbers under the simple action represent the number of users that went from page 1 to page 2.

You set a simple action by mapping a page to the left and right of the action and not defining any advanced settings.

Advanced Actions

Like simple actions, if an action is advanced, it allows you to visually see what behavior a user took on your pages. 

Unlike simple actions, advanced actions are only triggered by sending action data into Funnelytics through Javascript or the API.

That means that even if a user goes from page 1 to page 2, if the action data wasn't received the action won't be counted and it won't look like the user went from one page to the other. 

Action data must be received in order to assign an action to event data.

 

If you have any questions or need further clarification with using actions, remember to reach out to our support team anytime by clicking the support icon in the bottom-right corner of your dashboard, we are always ready to assist you!