Tracking in Active Campaign

A step-by-step guide on tracking Active Campaign with Funnelytics

What You'll Need to Get Started

In order to follow along with the instructions in this article, you will require the following items.

  • A Website or Landing Page
  • A Funnelytics Workspace
  • A Funnel inside the Workspace
  • At least 1 Step in the Funnel
  • An Active Campaign account

Step 1: 

Ensure that the tracking script is installed on the site that you will be sending users to from your email.

If you have not done that yet, check out the Funnel Tracking Overview article to get started!

Step 2: 

Create UTM parameters for each link within your email. Make sure to include the source and campaign

For example:

New to UTMs, or need a hand getting set up? Check out the article below!
Tracking Traffic Sources Using UTM Links

Step 3: 

Set the campaign live! You are now able to track how many purchases & clicks came directly from your Active Campaign emails.


If you have any questions or need further clarification with Tracking in Active Campaign, remember to reach out to our support team anytime by emailing or clicking the button on the bottom right of the app!