Tracking LinkedIn Ads

In this article, we will cover how to track your LinkedIn ad campaigns in Funnelytics!

What You'll Need to Get Started

In order to follow along with the instructions in this article, you will require the following items.

  • A Website or Landing Page
  • A Funnelytics Workspace
  • A Funnel inside the Workspace
  • At least 1 Step in the Funnel
  • An Active LinkedIn Business Account  

Step 1: 

Ensure that the tracking script is installed on the site that you will be sending users to from your ads & sponsored content (Destination URL)!

If you have not done that yet, check out the collection below to get started!
Tracking Your Funnel

Step 2: 

Create UTM parameters for each link within your email. Make sure to include the source and campaign

For example:

New to UTMs, or need a hand getting set up? Check out the article below!
Tracking Traffic Sources Using UTM Links

Step 3: 

Set the campaign live! You are now able to track how many purchases & clicks came directly from your LinkedIn campaigns.


If you have any questions or need further clarification with Tracking in LinkedIn, remember to reach out to our support team anytime by emailing or clicking the blue button on the bottom right of the app!