Tracking Traffic Sources Using UTM Links

Learn what UTM's are, and how to track Traffic Sources using them!

What are UTM's?

UTM or Urchin Traffic Monitor

These parameters attach UTM codes to the end of a web address to create a unique tracking code.

So, instead of running into roadblocks with your marketing campaigns, we suggest you implement UTM variables. UTM variables tell you where your customers are coming to your landing pages from — down to the specific ad, email, or other marketing assets you’re using to send traffic to the page.

When a user clicks on the link, the tags are sent back to Funnelytics, giving you insight on how many people are coming through your various traffic sources (which marketing asset the contact clicked on).

What do all the terms mean?

Website URL

This is the page you want your audience to land on.

Campaign Source

This is the channel you want to track. The term should match where you’re putting the link (for example: Email, Facebook, Instagram.) 

Campaign Medium

The campaign medium is what’s generating the traffic. The medium is where the link was shared (for example: social, CPC, banner ad, email, etc). This tells you how your traffic is coming to you.

Campaign Name

This is the internal unique identifier given to your campaign (for example: website launch, product video, sale, etc). The campaign name tells you why traffic is coming to you.

Campaign Term

The campaign term identifies keywords that are used in paid search.  
Campaign Name & Term are used when performing A/B testing. Both of these optional fields allow for more granular tracking. 

Tip: Don’t get too caught up on UTM source and medium, these are fields created to help you. Use them in whatever way keeps you organized.

Here's another article that will explain more about UTM parameters:

Tracking Traffic Sources Using UTM's

In this video, we'll show you how to track your entire funnel using UTM links and how to set them up.

UTM parameters are used to track the traffic coming to your page from sources where the script cannot be placed.  


  • Parameters are case sensitive
  • You should not use special characters or spaces in your parameters. It's recommended that you only use - and _.

These parameters all start with utm_ and are followed by their type (campaign, content, term, medium, source)

The link that is generated inside of Funnelytics is the link that should be used in the source pointing to your page. Funnelytics will then recognize this and attribute the traffic back to the source icon.

More on Parameters:


If you have any questions or need further clarification about Tracking Using UTM Links, remember to reach out to our support team anytime by clicking the support icon in the bottom-right corner of your dashboard, we are always ready to assist you!