Skip to main content
All CollectionsIntegrations
How to Connect Your Facebook Ads Account to Funnelytics

How to Connect Your Facebook Ads Account to Funnelytics

Integrate Your Facebook Ads for Comprehensive Analytics Tracking

Umberto Guardascione avatar
Written by Umberto Guardascione
Updated over 3 weeks ago

Connecting your Facebook Ads account to Funnelytics allows you to get detailed insights into your ad performance directly within the platform. Here's a step-by-step guide:

Step 1: Select Your Workspace

  1. Ensure you're in the correct workspace where you want to connect Facebook Ads

  2. Navigate to the Integrations tab

  3. Find the Facebook Ads card in the Integrations section and click Connect Now

Step 2: Connect Facebook Ads

  1. You will be redirected inside Facebook to connect your Funnelytics Account to your Facebook Ads

  2. If you are logged in with the right account click on the blue button that says "Continue as XXXX"

  3. If you want to log in a different account click on the "Log in a different account" text in the popup

NOTE: If you've previously already connected your Facebook account to a different workspace, the button modal might just say "Reconnect"

Step 3: Set the right permissions

  1. Select the first radio button "Turn On all the current and future resources"

  2. Click continue

NOTE: We will prompt you to select which accounts you want to use inside the Funnelytics dashboard . Giving access to all resources streamlines the process and avoids any unnecessary error.

Step 4: Confirm Connection

  1. Review the information Funnelytics will access

  2. Click the "Save" button.

  3. The connection is complete click on the "Ok" button to go back to the Funnelytics Dashboard to set the ad accounts.

Step 5: Select Specific Ad Accounts

After connecting:

  1. Choose which ad accounts you want to integrate with this workspace by clicking on the "Configure Integration" button either on the card or the banner

  2. Select all the ad accounts that you want to connect to the selected workspace

  3. Click Save

Step 6: View Your Facebook Ads Data

Once connected, you can view your ads data inside your Monitor page, in the Ads tab with multiple granularity options:

  • Campaign level

  • Ad set level

  • Individual ad level

This view will allow to have:

  • Switch between the various accounts with a simple dropdown

  • Preview of actual ads (click on the Ad image having the granularity set on Ad)

  • Impressions and spend data from Facebook

  • Funnelytics-tracked data like page visits and purchases from these ads

Step 7: Modify Connection Later

You can always adjust your Facebook Ads integration:

  1. Return to the Integrations tab

  2. Click "Configure Integration" on the Facebook Ads card

  3. Update your account selections or reconnect if needed

Pro Tip: This integration allows you to see beyond Facebook's standard attribution, giving you a more comprehensive view of how your ads contribute to your overall marketing funnel.

If you need further assistance feel free to reach out to our support team via the chat bubble or via email at [email protected]

Did this answer your question?