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How to Connect Your Google Ads Account to Funnelytics

Integrate your Google Ads account for increased performance insights

Umberto Guardascione avatar
Written by Umberto Guardascione
Updated this week

Connecting your Google Ads account to Funnelytics allows you to get detailed insights into your ad performance directly within the platform. Here's a step-by-step guide:

NOTE: Ad Type Support

Currently in the Google Ads table the following ad type will not be shown

  • Performance Max

  • Youtube

While we are working in expanding the table support, those ads performance are easily viewable on the canvas using the UTMs and Custom parameters

Step 1: Select Your Workspace

  1. Ensure you're in the correct workspace where you want to connect Google Ads

  2. Navigate to the Integrations tab

  3. Find the Google Ads card in the Integrations section and click Connect Now


Step 2: Connect your Google Account

  1. You will be redirected to a Google Login Page to connect your Funnelytics workspace to your Google Account

  2. Log in using the account that has access to your Google Ads by either:

    1. Selecting it from available list

    2. Or Clicking Use Another Account and inserting the credentials
      ​

  3. Click Allow in the screen shown right after


Step 3: Select the ads account(s) to connect to the workspace

Once Google confirms your Identity it will redirect you back to the Dashboard.

Here you will be able to select which ad accounts to connect to the workspace.

  1. Check the account(s) that you want to connect to the Funnelytics workspace

  2. Click Save

For further clarity, let's understand better the type of accounts that we will be able to see in this dialogue.

  1. Manager Accounts

    1. These accounts are not selectable since they are Agency accounts used to manage Client accounts

    2. The Client accounts tied to Manager accounts will display the Manager Account name in their card

  2. Ads Accounts

    1. These are the only type of accounts that will be selectable (these include Client accounts under a Manager account)

  3. Suspended Accounts

    1. These accounts won't be selectable until reinstated and re-enabled from Google

  4. Unfinished Accounts

    1. These accounts won't be selectable since these accounts are not complete. They will be selectable once their setup will be completed.


Step 4: View Your Facebook Ads Data

Once connected, you can view your ads data inside your Monitor page, in the Ads tab with multiple granularity options:

  • Campaign level

  • Ad set level

  • Individual ad level

This view will allow to have:

  • Switch between the various accounts with a simple dropdown

  • Parameter checker view

  • Impressions and spend data from Google

  • Funnelytics-tracked data like page visits and purchases from these ads

  • Impact of each ad and ad campaign to the KPIs you have set


Step 5: Modify Connection Later

You can always adjust your Google Ads integration:

  1. Return to the Integrations tab

  2. Click "Configure Integration" on the Google Ads card

  3. Update your account selections or reconnect if needed

If you need further assistance feel free to reach out to our support team via the chat bubble or via email at [email protected]

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