NOTE: The UI of the Monitor Tab was updated after we recorded the video, by adding tabs for easier and more clear access to the various data tables.
You will see that change reflected in the screenshots below
Quickly Identify Which Elements Are Driving Your Success Metrics
After setting up your custom KPIs (covered in How to set Custom KPIs in Funnelytics), Funnelytics makes it easy to see exactly which traffic sources, pages, and ads are contributing to those key metrics. Here's how to analyze your performance data:
Step 1: Access Your Custom KPIs
Navigate to the Monitor tab where you can see all your KPIs, including both default metrics and any custom KPIs you've created.
Step 2: Analyze Page Performance
See which pages on your site drive your key metrics:
Switch to the Pages tab
View your top performing 200 pages and how they contribute to each KPI
Sort by performance metrics to identify your top-performing pages
Step 3: Analyze Traffic Sources
View how different traffic sources contribute to your KPIs:
Switch to the Sources tab
Choose whether to analyze the data based on Referrer (the URL that sent you traffic - i.e. google.com/facebook.com etc) or UTMs
See the breakdown of how many visitors from each source completed your KPIs
Check the conversion rates for each source
Step 4: Analyze Facebook Ad Performance
If you've connected Facebook to Funnelytics, you can analyze ad performance:
Go to the Ads tab
Switch between the Campaign, AdSet o Ad vies
See all your ads pulled directly from Facebook
In Ad view Click on any ad to preview it in mobile or desktop mode
View impressions, spend, clicks, and KPI contributions for each ad, adset or campaign depending on your selection
The Monitor tab gives you complete visibility into how all elements of your marketing funnel contribute to your success metrics. This data-driven approach helps you optimize your marketing efforts by focusing on what truly works for your business.
If you have any questions or need further clarification, remember to reach
out to our support team anytime via the chat widget or by emailing us at [email protected]